Point of Purchase (POP) logistics encompasses all logistics processes used to enhance the customer experience and increase brand visibility at points of sale. This logistics model involves the timely and proper distribution, installation, and management of product display stands, advertising materials, and promotional items as part of in-store practices. Retail logistics plays a significant role in this area, especially in industries such as fast-moving consumer goods, technology, cosmetics, and fashion.

The main goal of POP logistics is to make products more attractive and accessible at sales points, thus boosting consumer interest and supporting sales. When executed with proper planning, these processes not only increase brand awareness but also provide a competitive advantage in the retail sector.

ENCO's Role in POP Logistics

ENCO is one of the leading companies specialized in POP logistics, offering integrated solutions that help brands make their logistics operations at points of sale more efficient. Providing a wide range of services from distribution and storage to installation and dismantling, ENCO offers flexibility to its clients.

ENCO's service offerings include:

International Transportation

ENCO, with its expert team in international transportation, offers secure and fast shipping services worldwide. By developing logistics solutions that ease access to global markets, ENCO ensures that shipments arrive smoothly at their destination.

Expanding its global transportation network, ENCO delivers efficient and reliable service at every stage of logistics operations with customized solutions tailored to each client’s needs.

Storage and Distribution

With modern, secure, and large-capacity facilities, ENCO ensures that products are stored under optimal conditions. ENCO also manages stock professionally, helping brands optimize their inventory and better manage order processes through reliable storage services.

Freight Tracking System

ENCO offers a transparent and traceable logistics service through its advanced freight tracking system, enabling clients to monitor their shipments in real time and manage processes more efficiently. This tracking ability helps prevent potential disruptions and ensures full control in logistics management. Real-time tracking allows companies to improve the reliability and efficiency of shipping processes and provide better service to their customers.

Project Logistics

ENCO also specializes in project logistics, offering comprehensive solutions for large-scale and special projects. From planning to final delivery, it supports clients at every step by identifying the most suitable transportation methods and managing the entire process seamlessly.

ENCO’s integrated solutions make a significant difference especially in large-scale events, promotional campaigns, and extensive logistics operations in the retail sector.

Advantages of POP Logistics

POP logistics offers a range of advantages for brands. When managed effectively, it can be a powerful strategy to reduce costs and enhance the customer experience.

These advantages include:

• Efficient sales point material management prevents unnecessary overstocking. Stores maintain only the required amount of materials, reducing storage costs. Seasonal or campaign-specific stock management also leads to more effective inventory planning.
• Optimized distribution and storage processes ensure timely and complete deliveries to stores. Regular and periodic shipments help stores maintain current and complete inventories, boosting customer satisfaction.
• Installation and dismantling services allow brands to establish organized and impressive display areas in retail outlets. Stands, display boards, and product areas are professionally installed, removed, or replaced as needed. Proper placement helps optimize in-store traffic and maximizes the customer experience.
• Proper product placement and engaging in-store presentations attract customer attention and boost sales. Effective use of visual merchandising positively impacts the shopping experience and strengthens brand loyalty. POP logistics helps promotional products stand out and encourages impulse purchases.
• With effective material planning processes, all operations are carried out in an organized manner, saving both labor and costs. Proper planning helps eliminate unnecessary workload and extra logistics expenses.