How to E-Export to the USA?

The United States is one of the largest and most dynamic areas of the global e-commerce market. Millions of consumers shop online every day, accessing a variety of products, creating a significant opportunity for brands. For businesses looking to sell products from Turkey to the United States, e-export can become a highly profitable business model when managed with the right strategies. However, this process isn't limited to simply opening an online store or listing products on a marketplace. Many critical steps, from tax procedures and customs regulations to logistics and payment infrastructure, require thorough planning.

The Size of E-Commerce and Opportunities in the US Market

The US has the world's largest online shopping market, with an annual e-commerce volume exceeding a trillion dollars. Consumers shop online for a wide range of products, from clothing and electronics to household goods and personal care products. This creates a significant opportunity to bring quality products made in Turkey to US consumers.

Brands looking to sell products to the US can stand out from the competition by focusing on niche categories. Turkey's production power provides a significant advantage in areas such as handmade goods, organic foods, products unique to Turkish cuisine, textiles, and accessories. However, it's important to remember that the US market is fiercely competitive. Therefore, correctly positioning products, supporting them with a strong brand story, and reaching the target audience through digital marketing strategies are critical.

Stock-in Sales (3PL, FBA Types) and Customs Differences in the US

One of the key elements of running a successful e-commerce operation in the US is proper inventory management. The stock-in sales model is one of the most preferred methods in the US because it allows orders to reach customers quickly. In this model, companies ship their products to warehouses in the US to prepare them for sale.

There are two primary methods of stock-in sales: 3PL (Third Party Logistics) companies and Amazon FBA (Fulfillment by Amazon). 3PL companies handle order management by holding the inventory of different e-commerce brands in their warehouses. Amazon FBA, on the other hand, allows sellers to integrate their products into Amazon's extensive logistics network. This way, orders are stored, packaged, and delivered to the customer quickly by Amazon.

Stockpiling is one of the most important factors that increases customer satisfaction. Shipments from within the US typically reach the recipient within 1–2 days. However, this method requires customs clearance before the sale. When products are shipped in bulk to the US, customs duties, storage costs, and logistics expenses are prepaid. While this may mean higher initial costs, the advantage of fast delivery allows for a competitive advantage.

The key for companies is to determine which stockpiling model best suits their business's scale, product category, and target audience. While 3PL offers flexibility, Amazon FBA offers the advantage of access to a broad customer base. When customs procedures, storage costs, and operational processes are carefully planned, stockpiling in the US offers brands the opportunity for sustainable growth.

How to Establish a Company in the US?

For companies wishing to conduct e-export to the US, establishing a company is one of the most crucial steps in the process. It is possible to ship products to the US with a company established in Turkey. However, for brands seeking to establish a strong presence in the American market and grow sales, establishing a company in the US offers significant advantages.

Owning a company in the US not only simplifies managing tax obligations but also accelerates integration into major marketplaces like Amazon, eBay, and Walmart. The most popular type of company is the Limited Liability Company (LLC). States like Delaware, Wyoming, and Florida stand out with their low tax rates, investor-friendly laws, and easy setup processes.

Seeking professional advice during the setup process is also crucial. Proper guidance ensures complete compliance with tax and legal procedures and enables the business to grow smoothly over the long term with a seamless business model.

Platforms like Amazon and Walmart offer direct access to millions of customers. Storage, packaging, and shipping processes can be managed automatically with the Amazon FBA system. Etsy is a strong marketplace for handmade, artistic, or designer goods. Walmart Marketplace has grown rapidly in recent years, offering sales opportunities in various categories.

Required Documents and Permits for E-Export

Documents such as a commercial invoice, customs declaration, and certificate of origin are required to ship products to the United States. Depending on the product group, additional permits such as FDA approval (for food, cosmetics, and healthcare products) or FCC certification (for electronics) may be required. Preparing complete documentation prevents potential problems at customs.

Payment Systems

Payment methods are also critical for selling to the United States. Global payment platforms such as PayPal, Stripe, and Wise are widely used. Credit card integrations are also the most preferred payment method in the US. Reliable and fast payment systems increase customer satisfaction and streamline businesses' financial processes.

Logistics and Shipping Processes for Shipping to the United States

The most commonly used methods for shipping products from Turkey to the United States are air and sea freight. Air cargo is ideal for time-sensitive shipments, allowing products to reach the United States within a few days. While sea freight takes longer, it allows for the economical transportation of large, heavy loads.

The logistics process is more than just transporting products. Storage, packaging, distribution network planning, and managing potential returns are also integral parts of the process. To gain a competitive advantage in a large market like the United States, these steps must be executed thoroughly and efficiently.

At ENCO, we offer logistics solutions to businesses looking to ship products to the United States. Our professional team supports operations smoothly, ensuring that brands seeking to expand into the American market reach customers quickly and safely.